COTA Member: Las Noticias de Hispanidad
First Quarter, 2011
It's that time of the year again - be sure to check out the article "Marketing Trends for 2011" for details what smart marketers need to
consider as they execute their plans.
And speaking of 2011 marketing plans, the biggest adjustment marketers will need to make in the coming year is to understand that the familiar
three-part Hispanic acculturation model - Unacculturated, Partially
Acculturated, Acculturated - is changing.
Although this model will continue to be valid, the differences between the three segments will increase, particularly with regard to media preferences. Moreover, the burgeoning segment of young, U.S.-born Hispanics (in less than
10 years, 62% of all teens will be Hispanic) will only exacerbate the differences that exist between the various segments.