According to Newswire, approximately 50 million Hispanics live in the U.S with an estimated purchasing power of one trillion dollars. Hispanic consumers are an under-served market with a higher-than-average household income and are heavily active within mobile e-commerce and social media platforms.
Research also shows that Hispanics are more likely to download apps, chat, stream video, listen to music and play games than non-Hispanics, according to Ad Age. Look for an increase in ad agency dollars as well as media and tech firms dedicating resources to this important audience. Those that choose to ignore this market risk alienating a critical consumer base and falling behind in both online brand recognition and patronage.